• Define digital marketing. Explore its evolution and the current landscape
• Define segments and the role segmentation plays in digital marketing
• Define your audience and build a target persona with customer map

• Content is at the core of all marketing activities. In this course, you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

   

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

In this part of the course, we teach you how to earn with your digital marketing skill, we onboard you on various freelancing platforms where you get to work both local and international clients.