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What is a Content Strategist? Job Role, Skills, Salary, Types, & More

In today’s competitive marketing scene, content reigns supreme. Content marketing is an important marketing tactic that businesses use to boost brand recognition and conversion rates. As a result, there is a continual rising demand for experts who can create and manage content.

Is content marketing something you’d like to pursue? Well get comfortable where you’re seated, because this piece is going to be worth your time.

But seriously, if you’re passionate about creating and managing content that aligns with a company’s business goals and effectively communicates its message to its target audience, then being a content strategist might be the perfect career for you.

In this comprehensive guide, we’ll explore what it means to be a content strategist, including the job role, skills required, salary expectations, and different types of content strategists (yes, there’s more than one type).

Plus, we’ll give you the lowdown on why you should even bother considering this career path in the first place.

What is a Content Strategist?

A content strategist is essentially a content wizard, responsible for planning, developing, and managing all types of content – often for digital media.

This includes creating content calendars, determining the most effective content formats, and working with content creators to ensure that all content is on brand and aligned with business goals.

Content strategists play a crucial role in helping companies effectively communicate their message to their target audience and achieve their business objectives through content marketing. This might include increasing brand awareness, driving sales, or establishing thought leadership in a particular industry.

Job Role and Responsibilities of a Content Strategist

According to HubSpot, 82 percent of marketers intend to use content marketing actively in 2022. This figure is up 70% from 2021, indicating that the demand for content strategists is on the rise.

As a content strategist, your job role and responsibilities might include:

  • Creating a content strategy that is in line with business objectives and the target audience
  • Choosing the best content formats (such as blog posts, videos, infographics, and so on) for each stage of the customer journey
  • Making a content marketing calendar and managing content production
  • Collaboration with content creators (such as writers, designers, and video producers) to ensure that all content is consistent and of high quality.
  • Using data analysis to maximize content performance and inform content strategy
  • Collaborating with other teams (such as marketing, sales, and customer service) to ensure that content supports overall business objectives
  • Keeping up with industry trends and best practices in content creation and distribution

Skills Required for Content Strategy

To excel as a content strategist, you’ll need a diverse set of skills, including:

  • Strong writing skills: As a content strategist, you’ll be in charge of creating or overseeing the creation of various types of written content, so you’ll need to be able to write well.
  • Analytical skills: The ability to analyze data and use it to inform content strategy is essential for a content strategist. This includes tracking key metrics like engagement, traffic, and conversion rates and using this information to optimize content performance.
  • Strategic thinking: A content strategist must be able to think strategically in order to create a content plan that is aligned with business goals and targets the appropriate audience. This necessitates the ability to recognize opportunities and challenges and to devise innovative solutions.
  • Project management skills: As a content strategist, you’ll be in charge of managing content production, which necessitates strong project management abilities. This includes the ability to create and manage a content marketing calendar, assign tasks, and meet deadlines.
  • Creativity: A content strategist must be able to generate creative content ideas and figure out how to make them stand out in a crowded online space.
  • Strong collaboration skills are required as a content strategist because you will be working with a variety of different teams and stakeholders. This includes being able to effectively communicate your ideas and collaborate with others.

Content Strategist Salary

According to salary data from payscale, the average annual salary for a content strategist in Nigeria is around N2,100,000.

However, your salary as a content strategist can vary based on a number of factors, including your level of experience, the industry you work in, and the size of the company you work for.

So if you’re looking to get paid to flex your creative muscles, being a content strategist might just be the gig for you.

Types of Content Strategists

There are several different types of content strategists, each with their own unique set of skills and responsibilities:

  • Digital content strategists are in charge of creating and implementing a content strategy for digital media such as websites, social media, and email marketing.
  • UX content strategists: UX (user experience) content strategists focus on the content that appears on websites and other digital platforms. They work closely with UX designers to ensure that the content is relevant, easy to navigate, and helps to achieve business objectives.
  • SEO content strategists: SEO (search engine optimization) content strategists focus on creating and optimizing content to improve a website’s ranking in search engine results. This includes conducting keyword research, creating high-quality content, and optimizing meta tags and descriptions.
  • Technical content strategists: Technical content strategists are responsible for creating and managing technical documentation and other types of content for a company’s products or services. This might include user manuals, help articles, and online tutorials. Technical content strategists must have a strong understanding of the company’s products and be able to communicate technical information in a clear and concise manner.
  • Marketing content strategists: Marketing content strategists work with marketing teams to develop and implement a content strategy that supports marketing campaigns and drives business objectives. This might include creating sales collateral, email marketing campaigns, and social media content.

Why You Should Care About Being a Content Strategist

You might be wondering, “Why should I even bother considering a career as a content strategist?” Well, here are a few reasons why:

  • The demand for content strategists is on the rise: As more and more companies recognize the importance of having a strong online presence and effective content marketing strategies, the demand for content strategists is increasing.
  • It’s a diverse and flexible career: As a content strategist, you’ll have the opportunity to work on a variety of different types of content and projects, making it a flexible and diverse career choice.
  • It’s rewarding: Being a content strategist means that you get to be a key player in helping companies effectively communicate their message to their target audience and achieve their business objectives. And there’s no better feeling than knowing that your work is making a difference.
  • It pays well: As mentioned before, the median annual salary for a content strategist is around N2,100,00 per year, which is nothing to sneeze at.

How to Become a Content Strategist

If you’re ready to take the plunge and become a content strategist, here are the steps you can take to make it happen:

  • Build your skills: Make sure you have the skills necessary to excel in this role, including strong writing skills, analytical skills, and strategic thinking. Consider taking courses or learning on your own through online resources to build these skills.
  • Gain experience: Having experience in content creation and strategy, either through internships or personal projects, can be helpful when it comes to landing a job as a content strategist. Consider starting a personal blog or working on freelance projects to build your portfolio.
  • Build your online presence: As a content strategist, it’s important to have a strong online presence. Make sure your personal website or portfolio showcases your skills and experience.
  • Network: Networking is an important part of any job search, and the world of content strategy is no different. Consider joining industry groups or attending events to meet other professionals in the field and learn about job opportunities.
  • Look for job openings: Once you’ve built up your skills and experience, it’s time to start looking for job openings. Keep an eye on job boards and company websites, and consider reaching out to companies directly to inquire about open positions.

Becoming a content strategist can be a challenging but rewarding career path for those who are passionate about creating compelling and effective content. By building the necessary skills, gaining experience, and networking, you can land a job in this field and start making an impact.

If you are looking for something more comprehensive in the field of digital marketing, check out our Digital Marketing course which is designed for beginners and professionals.

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How to Become a Social Media Manager: Skills, Salary & Tools

Did you know that the growth of social media has resulted in a ton of job opportunities? If you’re looking for a career in social media marketing, you’re likely to get more offers than someone applying for a job at a bank.

And that’s just for entry-level positions!

Plus, a lot of people don’t realize that there’s a difference between a social media marketer and a social media manager. It’s important to understand the difference so you can pick the right career path for you.

Who Is A Social Media Manager?

Social media managers help a company or organization increase the number of people who follow them on social media. They come up with plans to make this happen, create and run campaigns, and make sure the right people know about them. They also make sure the company has interesting things to share, and they keep track of how well their work is doing.

Who Is A Social Media Marketer?

Social media marketers are people who use social media to help a company’s products or services become more popular. They use platforms like Facebook, Instagram, Twitter, and TikTok to talk to new and current customers about what the company has to offer. This helps the company grow and make more money.

How To Become A Social Media Manager

Being a social media manager is an exciting job. Some of the things you might do are:

  • Make more people follow the company on social media and get them to like, comment, and share the posts.
  • Create posts that are written or visual.
  • Come up with ideas for posts and campaigns that will help the company grow
  • Make sure the posts and campaigns are in line with the company’s goals
  • Analyzing data and social listening. This means you’ll get to look at how well a company’s posts are doing and what people are saying about them on social media. It’s a mix of creative work and data analysis.

Social Media Manager Skills

To become a social media manager, there are a few key skills you’ll need to develop.

They include:

  • A deep understanding of the various social media platforms, including how they work and how to use them effectively for business purposes. You should be familiar with the latest trends and updates on each platform and have a good idea of what kind of content performs well on each one.
  • Graphic design and photo editing for creating engaging posts.
  • Content creation: As a social media manager, you’ll be responsible for creating a variety of content for your company or organization’s social media channels. This can include written posts, images, videos, and more. You should be able to craft engaging and compelling content that resonates with your audience and aligns with your company’s brand.
  • Community management: Another important aspect of social media management is engaging with your audience. This includes responding to comments and messages, moderating discussions, and fostering a positive community on your channels. You should be able to communicate effectively and professionally with your followers, and have a good understanding of how to handle any potential issues that may arise.
  • Analytics and reporting: To be successful as a social media manager, you need to be able to track the success of your campaigns and measure your progress. This involves using analytics tools to monitor key metrics such as reach, engagement, and conversions. You should be able to use this data to identify what’s working well and what needs to be improved, and be able to provide regular reports to your team or management.

If you want to excel as a social media manager, you’ll need to be ready to adapt to the constantly changing world of social media. From staying on top of the latest algorithms and platform features, to being timely and sensitive to current events, being flexible and proactive will help you maintain your organization’s brand and engage your audience.

Social media manager potential salary

Now that you have an idea of the skills you need to succeed as a social media manager, you may be wondering how much you can expect to earn in this role.

The demand for skilled social media managers is on the rise, with more and more businesses recognizing the importance of a strong online presence. As a social media manager, you can expect to play a crucial role in developing and implementing a company’s social media strategy, building a loyal audience, and engaging with customers.

In terms of salary, the earning potential for social media managers varies depending on experience and location. According to Glassdoor, the average salary for a social media manager in the United States is $50,000 per year. With the right skills and experience, however, you could earn even more. So, if you’re looking for a challenging and rewarding career in the fast-paced world of social media, consider becoming a social media manager.

Social Media Manager Tools

So, what tools do you need to succeed as a social media manager? There are many different tools available that can help you manage social media effectively. Some of the most popular include;

  • Hootsuite: Hootsuite is a social media management platform that allows users to manage and schedule posts for multiple social media accounts from a single dashboard. It also offers analytics and monitoring tools to help users track their performance and engagement on various social media platforms. Hootsuite is commonly used by businesses and organizations to streamline their social media marketing efforts.
  • Canva: Canva is a graphic design platform that provides users with a variety of templates and tools to create and customize visual content for various purposes, such as social media posts, presentations, posters, and more. Canva is commonly used by businesses, individuals, and organizations to create professional-looking designs without the need for specialized graphic design skills or software. It offers a user-friendly interface and a wide range of design elements and features, such as customizable templates, images, fonts, and colors.
  • BuzzSumo: BuzzSumo is a tool that allows users to analyze and track the performance of content on social media. It provides users with data on the engagement and reach of different pieces of content, as well as insights into the most popular topics and influencers in a given industry or niche. This can help social media managers identify trends and create more effective content for their audience.
  • Buffer: Buffer is a social media management and scheduling tool that allows users to plan and publish content for multiple social media accounts from a single platform. It offers features such as custom scheduling, collaboration

tools, and analytics to help users optimize their social media strategy.

  • Later: Later is a social media scheduling and planning tool specifically designed for Instagram. It allows users to schedule and plan their Instagram posts in advance, as well as track their performance and engagement. Later also offers features such as hashtag research and analytics to help users improve their Instagram strategy.

To become a successful social media manager, you’ll need a mix of education and experience. While the exact requirements may vary by company, the right combination of skills and expertise can help you excel in this exciting and dynamic field.

If you’re looking to build a career as a social media manager, consider earning a bachelor’s degree in a field that will strengthen your communication and business skills, such as marketing, journalism, or communications.

Not only will a college education prepare you for the role, but it will also provide you with a wealth of opportunities to gain experience in a professional setting. From internships and volunteer work to part-time jobs and club activities, there are many ways to build your skills and knowledge. Take advantage of your school’s career center to explore all the possibilities and jumpstart your career in social media.

But there’s more than one path toward a career in social media management. If you’re ready to start learning, consider the comprehensive digital marketing course offered by Viral and Signals creative agency. This comprehensive program will provide you with the skills and knowledge you need to succeed in the world of digital marketing.

After the successful completion of this Digital Marketing course, every participant will get a chance to do internships that will significantly enhance your skills and resume value.

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What Does a Digital Marketer Do: Functions, Skills, and Salary

In today’s world, there’s a big possibility that someone close to you is a digital marketer. In terms of innovation, digital marketers are critical to the world.

As an individual or a business, if you don’t belong to the digital world or you wonder what all the fuss is about. Then this article needs your attention. Crawl out from under that rock, and let’s explore the digital marketing world at face value.

What does a digital marketer do?

Remember when marketing was all television ads, billboards, newspapers, etc, aka traditional marketing? Not to say that this type of marketing isn’t effective. They still are, but 86% of people now use their mobile phone, and they spend an average of 3 hours and 15 mins on it. So what better way to grab their attention than going digital?

You’ve got a great product. But have you distributed it to the right channels, where your target audience is? Your service is amazing, but you are trying to sell it to everyone? Your personal branding, social life and career life are chasing the algorithm now and then. But you can’t even tell the difference.

So what does a digital marketer do? Huh? Why all these questions? I want you to understand that it’s beyond what you hear.

A digital marketer, aka an online marketer strategically creates awareness for businesses in strategic ways. By leveraging different tactics and tools that he or she has understood and mastered. 

It’s safe to say technology is advancing every day. And businesses need to catch up with the trend of using mobile phones to get your attention.

Have you ever wondered how you are having a real-life conversation with a friend about a product or service. The next thing you know, you are browsing through your feed and seeing advertisements for that same product or service.

A well-rounded digital marketer has a role to play in the ad that you view. From the copy to the image to how they targeted you and how you did what they asked you to do. Being able to do this must have made you feel like the first ant who discovered a stick of sugar and went to summon his friends.

Functions of a Digital Marketer

They don’t do so much. They seek attention. They cannot do without their laptops, and they eat and breathe innovation. 

A digital marketer helps you drive traffic to your products and services. Targets the right people and increases the chances of them buying from you or working with you. Which is faster than when an inexperienced person tries to promote their business online. Imagine non-professional female footballers running after a ball and trying to get it past their opponent and into the net. Yes, that’s what you would be doing.

Skills and Salary of a digital marketer

Becoming an expert in digital marketing requires you to have certain skills outside of knowing how to communicate and write. If you’re looking to start a career in digital marketing, to learn a skill that will give you the opportunity to work remotely. If you want to improve your skills at your current digital marketing job or as a business owner. Then you’re reading what you should be reading.

Digital marketing offers a wide range of job prospects. Someone who has completed an online or offline course in digital marketing can earn a decent salary that increases as they gain experience.

An average digital marketer can earn in dollars and in naira. The salaries are not one-size-fits-all, depending on the industry. You could also decide to charge by the hour or monthly.

Also, read: Why Digital Marketing is a Great Career for 2023.

Here are 6 essential digital marketing skills that can help you brag about being a digital marketer.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

There’s optimizing your content, website, and blog for organic search, which is SEO. Knowing how to get a product or service to rank at the top of any search engine like Google, Bing, social media sites, etc is an important skill.

Then there’s paying for clicks using Google Adwords. Paid search engine marketing aka SEM. You should also understand the importance of learning the application of technical SEO and keyword research to drive results for whatever product or service you focus on. 

Average Salary: Honing this skill can get you a job as a search engine specialist with an average salary of $4000. In Nigeria, the starting salary can be as low as N150,000 and as high as N350,000.

Data Analysis

Don’t let the word “data” scare you. Because it’s digital and focuses on numbers and metrics, you will need to understand and gain insights into your marketing results. It will help you track and measure the performance of your website, social media, and blogs using various tools like Google analytics, Facebook’s Meta business suite, Hootsuite, etc.

The results will help you know what strategies to focus on, who to focus on for conversion, and what we can improve on.

The average salary could be as low as N120,000 and as high as N300,000 or $5000. 

Social Media Marketing

It’s beyond just posting on Facebook, TikTok, Instagram, and so forth. You must know the many social media platforms and the social media marketing tools that can boost your efforts. Know which platform your target audience is and meet them there. Then there are several strategies available to reach the correct goals. You also need to design the content and the creativity for them.

The average salary for a social media manager could range from N60,000 – N150,000 or $1000 a month.

Email Marketing

Being skilled in email marketing is a great way to be valuable to a brand. Creating an email marketing list means that the brand has a unique list that no other business has access to. This is one channel for content distribution. And an impressive tool for client conversion. Knowing how to get the attention of your committed leads, most loyal customers and advocates via email will make them feel special, and they like it. Your email list helps you with a lot of successful marketing initiatives and sales results.

Content Strategist

The content strategist could be the content developer or a content writer. They handle the ideation and creation of compelling content. Like blog posts, e-books, press releases, and product descriptions, among other copy materials. You communicate clarity and impact on the business while also keeping SEO in mind.

Average Salary: Could range from N90,000 – N120,000 or $1500.

Graphic and Web Design

Trust me, you will need this skill. Because how do you want to present your creative ideas? It isn’t text on a slide presentation. It’s a strategy disguised as a story that shows an interesting project and results that will be distributed across all channels.

Also, the complete design of websites and digital marketing applications is the responsibility of user interface (UI) and user experience (UX) designers. Having a strong technical background or being well-versed in design will be an advantage. 

UI/UX designers are concerned with knowing the website from the perspective of the entire marketing process. This means they must understand users in order to have thorough knowledge of the goods or services that a particular client provides.

Average Salary: Could range from N150,000 – N400,000 or $2000 monthly.

Starting in digital marketing can be overwhelming. But it becomes exciting. There are several other skills that can be acquired by learning digital marketing as a skill. 

A digital marketing manager could earn an average salary as low as N180,000 or as high as N400,000 depending on the industry.

It is critical to have the skills and keep up with the ever-changing digital world to effectively assume the position of digital marketer.
If you enroll in the top digital marketing program offered by a reputable agency like Virals and Signals. You will learn everything and get to put it into practice. We offer state-of-the-art digital marketing courses of the future in association with top-tier facilitators and opportunities

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How to make money online in Nigeria

Day by day, month by month, it is becoming easier to work from your laptop, and anywhere. Depending on your skill set and interests, there are many ways to make money online. Choose an interest, learn a skill, and begin earning cool money (naira or dollar) in Nigeria.

There are numerous ways to make money online but this article will focus on some of the best and quickest ways to do so by learning a single skill. One occasionally overwhelming but intriguing skill that will give you lots of opportunities and an edge.

This is a great skill for anyone looking to earn money as a student, a full-time employee, or even a business owner. You can use this skill anywhere and anytime.

As earlier mentioned, there are tons of skills like typing, transcription, admin support, full-stack development, etc. that can help you make money online, but you will need to sell yourself.

So, regardless of what that skill is, digital marketing is just the cherry on top, the icing on the cake. And that’s our focus for today.

Let’s talk about 7 real ways to make money online in Nigeria by acquiring a digital marketing skill.

Write blogs and get paid

This is one branch of content marketing. If you are creative and enjoy writing and/or editing, then content marketing is a skill for you.

People want to learn. The main reason we have the internet, and that sites like Google exist is that we want to gain knowledge. To read and learn about anything that’s useful to our brain. 

Living proof testimonials include blogs like Linda Ikeji’s and BenjaminDada.com, among others. The amount of money made online through blogging is really significant. You can set up a WordPress website to publish your blogs. Include affiliate links,  and brand advertisements in your blog entries.

Platforms like Medium, Substack, etc. give you the opportunity to earn money online as a blogger. Do you still think your ideas aren’t unique to you? Well, look at you reading this blog post even though you know you can find various topics like this online.

So why not learn how to help businesses communicate their brand message? And craft ideas in ways that will attract people.

Social media marketing

Individuals and businesses alike must maintain a social media presence. These days you get paid for having carved out your own following. And having the ability to influence people via your social media.

You’ve got to know how to get people’s attention. To understand the different social media platforms there are and how they work. Learning social media marketing also means you will learn how to run ads. Especially on the most popular platforms advertising platforms,

Facebook and Instagram.

By providing social media management services, you can earn a solid income online.

Your duties can include writing and publishing content, making updates, managing social media advertisements, and more.

Email Marketing

With email marketing, you can help businesses send emails and earn money. You write copies that convey and reflect the visions and offerings of the brand. To lure potential and existing clients to buy their goods and services. You can find email marketing jobs on platforms like Indeed, Fiverr, or Upwork.

SEO Specialist 

This is a high-demand skill. Everyone wants to be among the top-ranked businesses or individuals on search engines. Understanding SEO is one way to make your website and profile stand out. Especially in an era where it is getting easier and easier to create websites and social media pages.

There are two ways for business owners to promote their companies.

1) Build a website and optimize it for search engines.

2) Build social media profiles to promote your brand. 

You should use both in most situations.

But with so much to do as a business owner, it’s rare to find someone who wants to spend time on their social media accounts. Business owners are waiting to pay someone to manage these accounts. This means monthly fees, which should be music to your ears if you want to make money online.

You cannot simply produce content with high traffic today without having a solid understanding of SEO.

Although learning SEO can seem a little technical at first. But like everything else, with perseverance and hard work, you can start producing content that will rank and enhance lead generation.

Video Marketing

One of the strongest strategies for selling a product or service is video marketing. You can also work as an advertiser if you have smart marketing and video editing skills.

Several businesses can use your videos on Facebook, Instagram, and others to advertise their goods. Use your compelling content to support the video. If you can help a good company make more money, they will invest in you.

Startups and influencers are looking for people to create motion graphics and how-to-videos‌. So don’t miss out on these projects.

Website creation and development

Another option to earn money online is by building websites. Website creation entails developing, designing, organizing, and updating the site. You can design websites for eCommerce stores and startups.

To develop this skill, one needs both technical expertise and creativity. Building a user-friendly, appealing website will increase the amount of money you make.

Graphic Design

A skill in high demand is graphic design. It’s finding visual solutions for a certain goal. It’s true that virtually every visual encounter you have is a product of graphic design.

When it comes to making money online, you could decide to work as a freelancer or as an employee for a company.

Through the internet, you can work from the convenience of your home for people who are anywhere in the world. Become a freelance writer to create interesting articles, blog posts, essays, and other tasks for clients while earning money.

Also, you can work as a freelance web designer, graphic designer, social media and email marketing expert, etc. To get started easily, there are freelance websites and telegram communities in Nigeria.

How do you acquire these skills?

The best part of digital marketing is how its skills are linked, and if you’re smart enough, you can soon make a lot of money. You may, for instance, continue working for a company while also working as a freelance writer and offering SEO services to others.

Using the list above, you may pick the best area to focus your efforts on in order to earn more money.

Virals and Signals is a digital marketing agency that will help you get the necessary skills you need to make money online.

We provide interesting and practical knowledge that will assist you in adapting as you move toward carving out a career path. You also obtain certifications that are accepted around the world.

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How I transitioned into Digital Marketing from counting money at the bank

Your career is a journey, not a destination. My current journey is one filled with, “I wish I started earlier, but I am glad I chose this path.”

I used to have a disconnected career path. You know that local saying that goes “anywhere belle face?”, that was my mindset. The mindset was to survive.

As confusing as building a career path was, the certainty of not having anything to do with marketing was something I held onto. As far as being desperate could go, marketing was a no.

I mean, who wants harassment from not meeting ridiculous targets? Dancing in the hot sun, engaging busy and angry Nigerians to get their attention. That was my understanding of marketing. I was so ignorant.

When I could be a lawyer, a doctor, an engineer, or work at a job that wouldn’t have me directly at the mercy of any customer. It wasn’t about my passion for me growing up, it wasn’t about what I had an interest in because I was clueless. It was that I needed to just survive.

Little did I know that marketing was more interesting than this mindset, it was beyond this. It is broad but simple as long as you understand its fundamentals.

The need to get a real job and set a career path surfaced. So I got into the retail banking sector and immersed myself in the routine process. Counting money and engaging walk-in customers just to hit targets being set. I sort of enjoyed it because it was a repeated process, and every perfectionist will easily drift toward it.

Although it didn’t last long. That feeling couldn’t cover up the stress that came with the job.

I had to wake up early to beat the Lagos traffic chaos. Plus, you won’t be able to leave the banking hall until the vault says so, which could happen at any time.

I woke up one morning with depleted morale. I gawked at the mirror and looked at how work had sapped the happy, chatty child in me.

It was then I knew I couldn’t live this way forever. Then the light bulb in my head came on. No offense to bankers and Lagosians who enjoy a love-hate relationship with the city. There are people who enjoy the banking job and are great at it. People who enjoy the hustle and bustle of the city. I wasn’t one of them.

The Journey

As days went by and technology advanced, some jobs that were already in existence started to look dreamy and sumptuous like well-wrapped-up shawarma. I knew I needed skills to keep up. 

I did my research on skills I could get, and boom, I heard about digital marketing. The latest sensation on the internet. Essentially, marketing, but done online — God bless technology! I got more information, and I knew this particular skill could open any industry’s door for me. Because what business doesn’t need marketing? I know, none! Every business does.

Everyone wants to use digital marketing to either help their business or become an expert, and anyone can be a digital marketing professional, which is why it’s in high demand.

So if I can build on this, then I can conquer this career confusion. Little did I know that it was one thing to learn the skill and another to implement it. I thought it was going to be a breeze, like being on a speed boat with the wind against your face while listening to Nicki Minaj’s “Moment 4 Life.”

Oh my, I struggled. I watched digital marketing classes on Udemy and Youtube, but it felt like watching the AIT channel as a kid. I was lost. This is to say that we all learn in different ways, and mine meant I was slow to learn. I needed someone to hold my hands and walk me through it, like when you are teaching a four-year-old the letter sounds.

It was time to find a physical class, and yes, I went on Instagram. You would think people don’t go there to search for things like you would on Google, but we actually do.

I went in search of a digital marketing class. Found a couple of Instagram profiles, but one stood out for me (talk about search engine optimization – SEO). I went through the agency’s profile and had the option to attend a virtual or physical class. I chose to take a 45-minute trip on specific dates for a physical class. I do not regret it.

Everything came to me like the letters of the alphabet. The reassuring part came from the facilitators, I could ask anything. Anything that sounded like a silly question and they didn’t shame me for it.

Digital marketing is an umbrella term, and there are different types. You can decide to focus on one, but imagine having a wealth of knowledge about every type. You’d go far with that skill and certificate.

Now with all I’ve acquired, marketing isn’t surface-level and boring. It isn’t trying to force your product or service on just anybody. It’s exciting because you’re evolving every day and finding new ways to get people’s attention.

All you have to do is connect with, find, and understand your target audience, then assist them in solving a problem and distributing the solutions on appropriate platforms. Easy right?

Years ago, I never thought I could earn money from writing. I never knew I would understand how the internet could read my mind and show me what I was thinking via my mobile phone. Holy cow, I didn’t know I could make things better. Help sell products and services through content marketing and sending out emails. Now I know. Virals and Signals made my transition into digital marketing easier.

If you need reasons to join the Virals and Signals Digital Marketing Associate Program then I hope this helps;

  • You get access to a team of instructors that make up the teaching faculty. People who have explored the industry for decades.
  • The training curriculum is well-structured and industry-appropriate.
  • You have lifetime access to the course materials and free digital marketing tools.
  • Explore hands-on tasks and projects.
  • Acquire certifications in the industry (Google, Facebook, etc.)
  • Flexible payment options.

Your career isn’t limited by your past experience or course of study. We all have the ability to adapt, learn, and grow. I’ve never had a clearer career path with more options to play with than I did when I stumbled on digital marketing.

The summary is that I came from a banking background to be in the digital marketing space. I currently work as a digital marketing specialist. And there are so many branching options to explore in digital marketing that once you have experience and find a potential route you’d like to take, it’s easier to transition into that role.

So go and get certified, network with people, and seek good mentorship. Share your knowledge in any way you feel works best for you. Pick a niche if you must, and be consistent.

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