Category: Social Media

How to Become a Social Media Manager: Skills, Salary & Tools

Post author By Ibrahim
Post date December 26, 2022
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Did you know that the growth of social media has resulted in a ton of job opportunities? If you’re looking for a career in social media marketing, you’re likely to get more offers than someone applying for a job at a bank.

And that’s just for entry-level positions!

Plus, a lot of people don’t realize that there’s a difference between a social media marketer and a social media manager. It’s important to understand the difference so you can pick the right career path for you.

Who Is A Social Media Manager?

Social media managers help a company or organization increase the number of people who follow them on social media. They come up with plans to make this happen, create and run campaigns, and make sure the right people know about them. They also make sure the company has interesting things to share, and they keep track of how well their work is doing.

Who Is A Social Media Marketer?

Social media marketers are people who use social media to help a company’s products or services become more popular. They use platforms like Facebook, Instagram, Twitter, and TikTok to talk to new and current customers about what the company has to offer. This helps the company grow and make more money.

How To Become A Social Media Manager

Being a social media manager is an exciting job. Some of the things you might do are:

Make more people follow the company on social media and get them to like, comment, and share the posts.
Create posts that are written or visual.
Come up with ideas for posts and campaigns that will help the company grow
Make sure the posts and campaigns are in line with the company’s goals
Analyzing data and social listening. This means you’ll get to look at how well a company’s posts are doing and what people are saying about them on social media. It’s a mix of creative work and data analysis.

Social Media Manager Skills

To become a social media manager, there are a few key skills you’ll need to develop.

They include:

A deep understanding of the various social media platforms, including how they work and how to use them effectively for business purposes. You should be familiar with the latest trends and updates on each platform and have a good idea of what kind of content performs well on each one.
Graphic design and photo editing for creating engaging posts.
Content creation: As a social media manager, you’ll be responsible for creating a variety of content for your company or organization’s social media channels. This can include written posts, images, videos, and more. You should be able to craft engaging and compelling content that resonates with your audience and aligns with your company’s brand.
Community management: Another important aspect of social media management is engaging with your audience. This includes responding to comments and messages, moderating discussions, and fostering a positive community on your channels. You should be able to communicate effectively and professionally with your followers, and have a good understanding of how to handle any potential issues that may arise.
Analytics and reporting: To be successful as a social media manager, you need to be able to track the success of your campaigns and measure your progress. This involves using analytics tools to monitor key metrics such as reach, engagement, and conversions. You should be able to use this data to identify what’s working well and what needs to be improved, and be able to provide regular reports to your team or management.

If you want to excel as a social media manager, you’ll need to be ready to adapt to the constantly changing world of social media. From staying on top of the latest algorithms and platform features, to being timely and sensitive to current events, being flexible and proactive will help you maintain your organization’s brand and engage your audience.

Social media manager potential salary

Now that you have an idea of the skills you need to succeed as a social media manager, you may be wondering how much you can expect to earn in this role.

The demand for skilled social media managers is on the rise, with more and more businesses recognizing the importance of a strong online presence. As a social media manager, you can expect to play a crucial role in developing and implementing a company’s social media strategy, building a loyal audience, and engaging with customers.

In terms of salary, the earning potential for social media managers varies depending on experience and location. According to Glassdoor, the average salary for a social media manager in the United States is $50,000 per year. With the right skills and experience, however, you could earn even more. So, if you’re looking for a challenging and rewarding career in the fast-paced world of social media, consider becoming a social media manager.

Social Media Manager Tools

So, what tools do you need to succeed as a social media manager? There are many different tools available that can help you manage social media effectively. Some of the most popular include;

Hootsuite: Hootsuite is a social media management platform that allows users to manage and schedule posts for multiple social media accounts from a single dashboard. It also offers analytics and monitoring tools to help users track their performance and engagement on various social media platforms. Hootsuite is commonly used by businesses and organizations to streamline their social media marketing efforts.
Canva: Canva is a graphic design platform that provides users with a variety of templates and tools to create and customize visual content for various purposes, such as social media posts, presentations, posters, and more. Canva is commonly used by businesses, individuals, and organizations to create professional-looking designs without the need for specialized graphic design skills or software. It offers a user-friendly interface and a wide range of design elements and features, such as customizable templates, images, fonts, and colors.
BuzzSumo: BuzzSumo is a tool that allows users to analyze and track the performance of content on social media. It provides users with data on the engagement and reach of different pieces of content, as well as insights into the most popular topics and influencers in a given industry or niche. This can help social media managers identify trends and create more effective content for their audience.
Buffer: Buffer is a social media management and scheduling tool that allows users to plan and publish content for multiple social media accounts from a single platform. It offers features such as custom scheduling, collaboration

tools, and analytics to help users optimize their social media strategy.

Later: Later is a social media scheduling and planning tool specifically designed for Instagram. It allows users to schedule and plan their Instagram posts in advance, as well as track their performance and engagement. Later also offers features such as hashtag research and analytics to help users improve their Instagram strategy.

To become a successful social media manager, you’ll need a mix of education and experience. While the exact requirements may vary by company, the right combination of skills and expertise can help you excel in this exciting and dynamic field.

If you’re looking to build a career as a social media manager, consider earning a bachelor’s degree in a field that will strengthen your communication and business skills, such as marketing, journalism, or communications.

Not only will a college education prepare you for the role, but it will also provide you with a wealth of opportunities to gain experience in a professional setting. From internships and volunteer work to part-time jobs and club activities, there are many ways to build your skills and knowledge. Take advantage of your school’s career center to explore all the possibilities and jumpstart your career in social media.

But there’s more than one path toward a career in social media management. If you’re ready to start learning, consider the comprehensive digital marketing course offered by Viral and Signals creative agency. This comprehensive program will provide you with the skills and knowledge you need to succeed in the world of digital marketing.

After the successful completion of this Digital Marketing course, every participant will get a chance to do internships that will significantly enhance your skills and resume value.

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How to make money online in Nigeria

Post author By Ibrahim
Post date December 21, 2022
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Day by day, month by month, it is becoming easier to work from your laptop, and anywhere. Depending on your skill set and interests, there are many ways to make money online. Choose an interest, learn a skill, and begin earning cool money (naira or dollar) in Nigeria.

There are numerous ways to make money online but this article will focus on some of the best and quickest ways to do so by learning a single skill. One occasionally overwhelming but intriguing skill that will give you lots of opportunities and an edge.

This is a great skill for anyone looking to earn money as a student, a full-time employee, or even a business owner. You can use this skill anywhere and anytime.

As earlier mentioned, there are tons of skills like typing, transcription, admin support, full-stack development, etc. that can help you make money online, but you will need to sell yourself.

So, regardless of what that skill is, digital marketing is just the cherry on top, the icing on the cake. And that’s our focus for today.

Let’s talk about 7 real ways to make money online in Nigeria by acquiring a digital marketing skill.

Write blogs and get paid

This is one branch of content marketing. If you are creative and enjoy writing and/or editing, then content marketing is a skill for you.

People want to learn. The main reason we have the internet, and that sites like Google exist is that we want to gain knowledge. To read and learn about anything that’s useful to our brain.

Living proof testimonials include blogs like Linda Ikeji’s and BenjaminDada.com, among others. The amount of money made online through blogging is really significant. You can set up a WordPress website to publish your blogs. Include affiliate links, and brand advertisements in your blog entries.

Platforms like Medium, Substack, etc. give you the opportunity to earn money online as a blogger. Do you still think your ideas aren’t unique to you? Well, look at you reading this blog post even though you know you can find various topics like this online.

So why not learn how to help businesses communicate their brand message? And craft ideas in ways that will attract people.

Social media marketing

Individuals and businesses alike must maintain a social media presence. These days you get paid for having carved out your own following. And having the ability to influence people via your social media.

You’ve got to know how to get people’s attention. To understand the different social media platforms there are and how they work. Learning social media marketing also means you will learn how to run ads. Especially on the most popular platforms advertising platforms,

Facebook and Instagram.

By providing social media management services, you can earn a solid income online.

Your duties can include writing and publishing content, making updates, managing social media advertisements, and more.

Email Marketing

With email marketing, you can help businesses send emails and earn money. You write copies that convey and reflect the visions and offerings of the brand. To lure potential and existing clients to buy their goods and services. You can find email marketing jobs on platforms like Indeed, Fiverr, or Upwork.

SEO Specialist

This is a high-demand skill. Everyone wants to be among the top-ranked businesses or individuals on search engines. Understanding SEO is one way to make your website and profile stand out. Especially in an era where it is getting easier and easier to create websites and social media pages.

There are two ways for business owners to promote their companies.

1) Build a website and optimize it for search engines.

2) Build social media profiles to promote your brand.

You should use both in most situations.

But with so much to do as a business owner, it’s rare to find someone who wants to spend time on their social media accounts. Business owners are waiting to pay someone to manage these accounts. This means monthly fees, which should be music to your ears if you want to make money online.

You cannot simply produce content with high traffic today without having a solid understanding of SEO.

Although learning SEO can seem a little technical at first. But like everything else, with perseverance and hard work, you can start producing content that will rank and enhance lead generation.

Video Marketing

One of the strongest strategies for selling a product or service is video marketing. You can also work as an advertiser if you have smart marketing and video editing skills.

Several businesses can use your videos on Facebook, Instagram, and others to advertise their goods. Use your compelling content to support the video. If you can help a good company make more money, they will invest in you.

Startups and influencers are looking for people to create motion graphics and how-to-videos‌. So don’t miss out on these projects.

Website creation and development

Another option to earn money online is by building websites. Website creation entails developing, designing, organizing, and updating the site. You can design websites for eCommerce stores and startups.

To develop this skill, one needs both technical expertise and creativity. Building a user-friendly, appealing website will increase the amount of money you make.

Graphic Design

A skill in high demand is graphic design. It’s finding visual solutions for a certain goal. It’s true that virtually every visual encounter you have is a product of graphic design.

When it comes to making money online, you could decide to work as a freelancer or as an employee for a company.

Through the internet, you can work from the convenience of your home for people who are anywhere in the world. Become a freelance writer to create interesting articles, blog posts, essays, and other tasks for clients while earning money.

Also, you can work as a freelance web designer, graphic designer, social media and email marketing expert, etc. To get started easily, there are freelance websites and telegram communities in Nigeria.

How do you acquire these skills?

The best part of digital marketing is how its skills are linked, and if you’re smart enough, you can soon make a lot of money. You may, for instance, continue working for a company while also working as a freelance writer and offering SEO services to others.

Using the list above, you may pick the best area to focus your efforts on in order to earn more money.

Virals and Signals is a digital marketing agency that will help you get the necessary skills you need to make money online.

We provide interesting and practical knowledge that will assist you in adapting as you move toward carving out a career path. You also obtain certifications that are accepted around the world.

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I Hate Social Media, but It’s Good for Business

Post author By vsacademy
Post date December 12, 2022
No Comments on I Hate Social Media, but It’s Good for Business

I Hate Social Media, but It’s Good for Business

The statement after the word “but” is why you are here. It’s why you’re reading this. But for me, there’s a love-hate relationship.

There’s no conversation you’re having these days without social media influencing it. You either saw something or read about it at some point while scrolling. Then you go ahead dissecting it with whoever shows interest or with your brain. Either way, it made you wonder or affirm.

And to think it’s just a tool like any other tool. A tool that has come to dominate our lives and invade everything. And I mean everything, especially when you let it.

This reading will help you understand why hating social media is valid. And why no business can survive without it in the 21st century.

What is social media?

Social media is a tool people use to communicate their thoughts. For sharing ideas, personal messages, etc. And every other type of content via the internet.

As of October 2022, analysis from Kepios, according to datareportal shows that there are 4.74 billion people around the world who use social media. Imagine being able to communicate anything to people anywhere in the world. Wild right? I know.

You can exchange pictures, exchange ideas, and watch anyone’s video as long as they upload it on social media. It’s beautiful and yet poisonous.

Poisonous because what you see on social media isn’t always what it appears to be. There’s a false belief, and people have unconsciously trapped themselves in it.

Poisonous because people are sharing information we shouldn’t know about. Some of us know about people’s business against our will. There are too many bad habits that have become normalized out there. People are doing outrageous things for clout, likes, followers, and subscribers. What a time to be alive on Earth.

The effect of social media is expected, as there are pros and cons to almost everything involving humans. It could positively or negatively impact people by encouraging cyberbullying, depression, and access to immoral acts. It’s doing as much harm as good.

Social media is a beautiful mess.

Why I Hate Social Media

You’re wondering why I still have to highlight it here even after the above rant. It’s for you to understand how powerful that tool is. It has me in a chokehold.

People are much more comfortable staying indoors because they can see everything on their phones. Loneliness has increased.
It’s a major reason for anxiety because you’re seeing your peers create highlight reels of their lives without the behind-the-scenes (BTS) reality. Then you go into a mini panic mode wondering, “Why me?”
There has been an increase in depression and suicide because of the awareness it creates. It’s so bad that people even jump on the trend for clout’s sake. Skibii don’t do it again. (He once faked his own death.)
The glorification that comes with being the first person to record something and share it on social media is another reason I’ve got a beef with the tool.

I could go on, but the world has always been a terrible place, and humans have always had an awful side, it’s nothing new. Social media gave it more exposure. The tool gives everything exposure if you must know.

But amidst all this, guess what has made the creation and thriving of businesses easy? That’s right, dearest social media. This is where we explore why social media is good for business.

Social media has changed the way businesses reach their customers and increase revenue. For businesses of all sizes, it’s one of the most effective ways to connect with prospects and clients.

Ever heard about social media marketing? I’m hoping so. Do you understand what it entails and how to navigate it, or do you only use social media to exercise your thumb? Scrolling king and queen: yes, I am judging you.

What Is Social Media Marketing?

It’s a subset of digital marketing. It allows you to leverage the power of popular social media platforms to achieve your marketing and business objectives. It goes beyond creating a profile or account on one of these sites and posting when your mood allows. Social media marketing entails an evolving strategy with goals you can measure.

Why It’s Good for Business.

Businesses can develop their brand by having a presence on various social media platforms.
The personal feature of social media enables businesses to develop connections with customers. And to build brand loyalty.
Businesses can use social media to advertise and connect with new audiences. They can also reach people most likely interested in their offerings by generating targeted and dynamic ads.

Remember what coca-cola did with their “share a coke” campaign that had the names of people on a bottle? I bet even those who don’t drink soda bought a bottle just to jump on the trend and share an image of it on social media.

Businesses can also use social media to showcase their products and services and persuade people to buy or do something. Sites like Facebook and Instagram have developed features that allow businesses to sell their products directly on their platforms. 75% of internet users use social media to research products.
Businesses can use it to educate, entertain, and inform people about whatever they’re selling that aims to make their lives better. Making things and the lives of people better.

You could go on reading about why social media is good for business but I’ll stop here. And show you a place to learn and practice. Where you can better understand the power of social media marketing. You don’t believe it?

Read about how Precious Ojukwu made a career switch to digital marketing with the help of Virals and Signals.

As much as I despise social media, Virals and Signals taught me that using it for business is not only necessary but also beneficial.

Great marketing on social media can bring remarkable success to your business. Helping each business create die-hard fans (aka brand advocates), and drive leads and sales. But you can’t hack this if you don’t have in-depth knowledge of how to leverage the tool.

So, while I dislike social media, it is not only good but also excellent for business.

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