Did you know that the growth of social media has resulted in a ton of job opportunities? If you’re looking for a career in social media marketing, you’re likely to get more offers than someone applying for a job at a bank.
And that’s just for entry-level positions!
Plus, a lot of people don’t realize that there’s a difference between a social media marketer and a social media manager. It’s important to understand the difference so you can pick the right career path for you.
Who Is A Social Media Manager?
Social media managers help a company or organization increase the number of people who follow them on social media. They come up with plans to make this happen, create and run campaigns, and make sure the right people know about them. They also make sure the company has interesting things to share, and they keep track of how well their work is doing.
Who Is A Social Media Marketer?
Social media marketers are people who use social media to help a company’s products or services become more popular. They use platforms like Facebook, Instagram, Twitter, and TikTok to talk to new and current customers about what the company has to offer. This helps the company grow and make more money.
How To Become A Social Media Manager
Being a social media manager is an exciting job. Some of the things you might do are:
- Make more people follow the company on social media and get them to like, comment, and share the posts.
- Create posts that are written or visual.
- Come up with ideas for posts and campaigns that will help the company grow
- Make sure the posts and campaigns are in line with the company’s goals
- Analyzing data and social listening. This means you’ll get to look at how well a company’s posts are doing and what people are saying about them on social media. It’s a mix of creative work and data analysis.
Social Media Manager Skills
To become a social media manager, there are a few key skills you’ll need to develop.
They include:
- A deep understanding of the various social media platforms, including how they work and how to use them effectively for business purposes. You should be familiar with the latest trends and updates on each platform and have a good idea of what kind of content performs well on each one.
- Graphic design and photo editing for creating engaging posts.
- Content creation: As a social media manager, you’ll be responsible for creating a variety of content for your company or organization’s social media channels. This can include written posts, images, videos, and more. You should be able to craft engaging and compelling content that resonates with your audience and aligns with your company’s brand.
- Community management: Another important aspect of social media management is engaging with your audience. This includes responding to comments and messages, moderating discussions, and fostering a positive community on your channels. You should be able to communicate effectively and professionally with your followers, and have a good understanding of how to handle any potential issues that may arise.
- Analytics and reporting: To be successful as a social media manager, you need to be able to track the success of your campaigns and measure your progress. This involves using analytics tools to monitor key metrics such as reach, engagement, and conversions. You should be able to use this data to identify what’s working well and what needs to be improved, and be able to provide regular reports to your team or management.
If you want to excel as a social media manager, you’ll need to be ready to adapt to the constantly changing world of social media. From staying on top of the latest algorithms and platform features, to being timely and sensitive to current events, being flexible and proactive will help you maintain your organization’s brand and engage your audience.
Social media manager potential salary
Now that you have an idea of the skills you need to succeed as a social media manager, you may be wondering how much you can expect to earn in this role.
The demand for skilled social media managers is on the rise, with more and more businesses recognizing the importance of a strong online presence. As a social media manager, you can expect to play a crucial role in developing and implementing a company’s social media strategy, building a loyal audience, and engaging with customers.
In terms of salary, the earning potential for social media managers varies depending on experience and location. According to Glassdoor, the average salary for a social media manager in the United States is $50,000 per year. With the right skills and experience, however, you could earn even more. So, if you’re looking for a challenging and rewarding career in the fast-paced world of social media, consider becoming a social media manager.
Social Media Manager Tools
So, what tools do you need to succeed as a social media manager? There are many different tools available that can help you manage social media effectively. Some of the most popular include;
- Hootsuite: Hootsuite is a social media management platform that allows users to manage and schedule posts for multiple social media accounts from a single dashboard. It also offers analytics and monitoring tools to help users track their performance and engagement on various social media platforms. Hootsuite is commonly used by businesses and organizations to streamline their social media marketing efforts.
- Canva: Canva is a graphic design platform that provides users with a variety of templates and tools to create and customize visual content for various purposes, such as social media posts, presentations, posters, and more. Canva is commonly used by businesses, individuals, and organizations to create professional-looking designs without the need for specialized graphic design skills or software. It offers a user-friendly interface and a wide range of design elements and features, such as customizable templates, images, fonts, and colors.
- BuzzSumo: BuzzSumo is a tool that allows users to analyze and track the performance of content on social media. It provides users with data on the engagement and reach of different pieces of content, as well as insights into the most popular topics and influencers in a given industry or niche. This can help social media managers identify trends and create more effective content for their audience.
- Buffer: Buffer is a social media management and scheduling tool that allows users to plan and publish content for multiple social media accounts from a single platform. It offers features such as custom scheduling, collaboration
tools, and analytics to help users optimize their social media strategy.
- Later: Later is a social media scheduling and planning tool specifically designed for Instagram. It allows users to schedule and plan their Instagram posts in advance, as well as track their performance and engagement. Later also offers features such as hashtag research and analytics to help users improve their Instagram strategy.
To become a successful social media manager, you’ll need a mix of education and experience. While the exact requirements may vary by company, the right combination of skills and expertise can help you excel in this exciting and dynamic field.
If you’re looking to build a career as a social media manager, consider earning a bachelor’s degree in a field that will strengthen your communication and business skills, such as marketing, journalism, or communications.
Not only will a college education prepare you for the role, but it will also provide you with a wealth of opportunities to gain experience in a professional setting. From internships and volunteer work to part-time jobs and club activities, there are many ways to build your skills and knowledge. Take advantage of your school’s career center to explore all the possibilities and jumpstart your career in social media.
But there’s more than one path toward a career in social media management. If you’re ready to start learning, consider the comprehensive digital marketing course offered by Viral and Signals creative agency. This comprehensive program will provide you with the skills and knowledge you need to succeed in the world of digital marketing.
After the successful completion of this Digital Marketing course, every participant will get a chance to do internships that will significantly enhance your skills and resume value.