In today’s world, there’s a big possibility that someone close to you is a digital marketer. In terms of innovation, digital marketers are critical to the world.
As an individual or a business, if you don’t belong to the digital world or you wonder what all the fuss is about. Then this article needs your attention. Crawl out from under that rock, and let’s explore the digital marketing world at face value.
What does a digital marketer do?
Remember when marketing was all television ads, billboards, newspapers, etc, aka traditional marketing? Not to say that this type of marketing isn’t effective. They still are, but 86% of people now use their mobile phone, and they spend an average of 3 hours and 15 mins on it. So what better way to grab their attention than going digital?
You’ve got a great product. But have you distributed it to the right channels, where your target audience is? Your service is amazing, but you are trying to sell it to everyone? Your personal branding, social life and career life are chasing the algorithm now and then. But you can’t even tell the difference.
So what does a digital marketer do? Huh? Why all these questions? I want you to understand that it’s beyond what you hear.
A digital marketer, aka an online marketer strategically creates awareness for businesses in strategic ways. By leveraging different tactics and tools that he or she has understood and mastered.
It’s safe to say technology is advancing every day. And businesses need to catch up with the trend of using mobile phones to get your attention.
Have you ever wondered how you are having a real-life conversation with a friend about a product or service. The next thing you know, you are browsing through your feed and seeing advertisements for that same product or service.
A well-rounded digital marketer has a role to play in the ad that you view. From the copy to the image to how they targeted you and how you did what they asked you to do. Being able to do this must have made you feel like the first ant who discovered a stick of sugar and went to summon his friends.
Functions of a Digital Marketer
They don’t do so much. They seek attention. They cannot do without their laptops, and they eat and breathe innovation.
A digital marketer helps you drive traffic to your products and services. Targets the right people and increases the chances of them buying from you or working with you. Which is faster than when an inexperienced person tries to promote their business online. Imagine non-professional female footballers running after a ball and trying to get it past their opponent and into the net. Yes, that’s what you would be doing.
Skills and Salary of a digital marketer
Becoming an expert in digital marketing requires you to have certain skills outside of knowing how to communicate and write. If you’re looking to start a career in digital marketing, to learn a skill that will give you the opportunity to work remotely. If you want to improve your skills at your current digital marketing job or as a business owner. Then you’re reading what you should be reading.
Digital marketing offers a wide range of job prospects. Someone who has completed an online or offline course in digital marketing can earn a decent salary that increases as they gain experience.
An average digital marketer can earn in dollars and in naira. The salaries are not one-size-fits-all, depending on the industry. You could also decide to charge by the hour or monthly.
Also, read: Why Digital Marketing is a Great Career for 2023.
Here are 6 essential digital marketing skills that can help you brag about being a digital marketer.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
There’s optimizing your content, website, and blog for organic search, which is SEO. Knowing how to get a product or service to rank at the top of any search engine like Google, Bing, social media sites, etc is an important skill.
Then there’s paying for clicks using Google Adwords. Paid search engine marketing aka SEM. You should also understand the importance of learning the application of technical SEO and keyword research to drive results for whatever product or service you focus on.
Average Salary: Honing this skill can get you a job as a search engine specialist with an average salary of $4000. In Nigeria, the starting salary can be as low as N150,000 and as high as N350,000.
Data Analysis
Don’t let the word “data” scare you. Because it’s digital and focuses on numbers and metrics, you will need to understand and gain insights into your marketing results. It will help you track and measure the performance of your website, social media, and blogs using various tools like Google analytics, Facebook’s Meta business suite, Hootsuite, etc.
The results will help you know what strategies to focus on, who to focus on for conversion, and what we can improve on.
The average salary could be as low as N120,000 and as high as N300,000 or $5000.
Social Media Marketing
It’s beyond just posting on Facebook, TikTok, Instagram, and so forth. You must know the many social media platforms and the social media marketing tools that can boost your efforts. Know which platform your target audience is and meet them there. Then there are several strategies available to reach the correct goals. You also need to design the content and the creativity for them.
The average salary for a social media manager could range from N60,000 – N150,000 or $1000 a month.
Email Marketing
Being skilled in email marketing is a great way to be valuable to a brand. Creating an email marketing list means that the brand has a unique list that no other business has access to. This is one channel for content distribution. And an impressive tool for client conversion. Knowing how to get the attention of your committed leads, most loyal customers and advocates via email will make them feel special, and they like it. Your email list helps you with a lot of successful marketing initiatives and sales results.
Content Strategist
The content strategist could be the content developer or a content writer. They handle the ideation and creation of compelling content. Like blog posts, e-books, press releases, and product descriptions, among other copy materials. You communicate clarity and impact on the business while also keeping SEO in mind.
Average Salary: Could range from N90,000 – N120,000 or $1500.
Graphic and Web Design
Trust me, you will need this skill. Because how do you want to present your creative ideas? It isn’t text on a slide presentation. It’s a strategy disguised as a story that shows an interesting project and results that will be distributed across all channels.
Also, the complete design of websites and digital marketing applications is the responsibility of user interface (UI) and user experience (UX) designers. Having a strong technical background or being well-versed in design will be an advantage.
UI/UX designers are concerned with knowing the website from the perspective of the entire marketing process. This means they must understand users in order to have thorough knowledge of the goods or services that a particular client provides.
Average Salary: Could range from N150,000 – N400,000 or $2000 monthly.
Starting in digital marketing can be overwhelming. But it becomes exciting. There are several other skills that can be acquired by learning digital marketing as a skill.
A digital marketing manager could earn an average salary as low as N180,000 or as high as N400,000 depending on the industry.
It is critical to have the skills and keep up with the ever-changing digital world to effectively assume the position of digital marketer.
If you enroll in the top digital marketing program offered by a reputable agency like Virals and Signals. You will learn everything and get to put it into practice. We offer state-of-the-art digital marketing courses of the future in association with top-tier facilitators and opportunities