Are you wondering how successful you can be as a Digital Marketer? Let me show you why switching careers makes sense, what digital marketing can offer, and how it can transform your career.
Have you been thinking about exploring digital marketing? If you’re currently doing your research, you’re in the right place…
We’ll cover how you can start your digital marketing career, what skills you need, and how to impact businesses and earn your worth by 2023.
Digital Marketing is a career that brings much excitement as well as sleepless nights. And in today’s world, you can’t grow a business or brand without digital marketing. Which means that digital marketing will always be In high demand forever.
Think about this for a second…
The Internet and modern technology have made digital marketing possible. Considering global civilization and technology are only going to keep improving, organizations and businesses will always need the help of digital marketers to grow their brands.
In this article, you’ll learn why digital marketing is a great career in 2023, and how the possibilities you can achieve in this high demand industry.
Keep reading.
What is Digital Marketing?
If you’re wondering what exactly is digital marketing, I’ll tell you in one simple sentence.
Digital Marketing is how businesses are reaching potential customers in the digital space.
From being on the first on the first page Google for competitive keywords, writing emails and sponsoring ads, businesses continue to combine tactics to be the first choice for customers.
Why You’re Not Wrong About Switching Careers In Digital Marketing
All over the globe today, new and existing businesses will always be In need of digital marketers.
If you’re passionate about making an impact, and you can communicate well with people, or you work in traditional marketing…
Then digital marketing is the right career for you.
Here’s a complete guide on how you can start a digital marketing career.
The Pros And Cons Of A Digital Marketing Career
One of the perks many digital marketers love about their careers is the flexibility and pay they enjoy from offering their services.
Yet, there are pros and cons you should be aware of before you start your journey.
The pros of becoming a digital marketer.
Digital Marketing is a growing career. According to simplilearn, one of the reasons a digital marketing career is so exciting is because the field is evolving as different platforms are being introduced.
Karan Shah has this to say about digital marketing “In 2023, the demand for digital services is higher and the need for skilled digital marketing professionals is even higher. To bridge the gap and ensure that their campaigns are well taken care of, brands are ready to hire digital marketing specialists for particular platforms and for a particular niche.”
Not only is it a high demand career, you can specialize in different niches and new ones that are yet to exist.
Another Pro to consider is that you can work from any location in the world. The world is a global village, and businesses that want to thrive are always searching for digital marketers freelancing their skills online. So, if working remotely is on your wishlist, digital marketing is a career that can help you tick it off.
Digital Marketers earn good salaries. Payscale calculated the average digital marketing manager salary in Nigeria to be N2,160,000 based on 14 salaries. But you can also freelance your skills to earn the global average annual base salary which is $72k/yr.
You can impact lives and businesses with your digital marketing space. This will help you become an industry leader or thought leader if you decide to build a personal brand.
Now that you know the Pros, let’s talk about the Cons of choosing a digital marketing career…
The Cons of a Digital Marketing Career.
If you’re passionate about our ever evolving digital space and digital marketing professions, it will be easy to overcome the following cons:
Digital Marketing requires time and patience. That includes your work process and how fast you grow in your career. Having structure and clear goals will help you deal with this con in your work process and career growth.
Adapting to change is crucial to your digital marketing career. You must be able to use new and existing technology or tools to continue being in demand for your skills.
You can’t afford to stop learning in your digital marketing career, unless you want to get left behind. When you keep learning, your value will continue to increase and you will be able to provide value to businesses no matter their channel of digital marketing.
What Are The Skills You Need For Digital Marketing?
It’s important you know that there are foundational skills every digital marketer should have. Still, you can specialize in one digital skill and still be in high demand.
Let’s take a quick look at the digital skill you need to start your digital marketing 2023 career.
SEO (Search Engine Optimization)
In simple terms, search engine optimization is the process of improving a website to show up on the first page when customers search for products or services related to a business in Google, DuckDuckgo or other search engines. Learning this skill well can help you land one of the following popular roles as a content writer, SEO specialist, SEO analyst and SEO Consultant.
Social Media Marketing. With billions of potential customers on social media platforms, businesses need digital marketers who can help them leverage social media to reach customers, increase brand influence and drive traffic to their websites. Popular roles you can get with this skill include, social media specialist, social media analyst, public relations, brand manager, and social media strategist.
Email Marketing. This skill is so underrated by many digital marketers and businesses. That’s why it’s one of the best skills to have as a Digital Marketer. With your email marketing skills, you can help businesses increase the LTV ( lifetime value) of their customers, build relationships and make more sales. Another thing to note is that Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Which means businesses are expected to increase their budget for email marketing next year. This will open lots of opportunities for email marketers. Exciting! Popular email marketing job roles include Email marketing specialists, Email marketing expert, Email Marketing Manager, and Email Marketing coordinator
PPC (pay-per-click). Most times when you search for a product in Google, you’ll see sponsored ads of brands selling the product you search for. This is what pay-per-click does. It’s a skill that marketers reach their potential customers when they use platforms like Google, Duckduckgo or Bing. PPC also includes sponsored ads on social media, YouTube or a random website. You can land a job as a PPC specialist, PPC Analyst, Google Ads Specialist, and Social media marketer.
Here are the technical digital skills that a digital marketer will need to be successful in their career.
1. Video Creation/Marketing
If you are passionate about digital content or making videos, you know that video marketing is effective.
Increasing your website engagement and boosting your ranking online can be difficult, but with the right resources and information, it’ll be a breeze. You need to know how to create, edit, and promote videos to get real results.
2. Content management systems
When working with websites, knowing how to code or having a basic understanding of HTML and CSS will give you an advantage. Common content management platforms for websites are WordPress, Magento, and Shopify.
3. Data analytics
If you want to track and report the performance of your website, you’ll need to learn how to use and understand Google Analytics. Despite its complexity, a little knowledge can go a long way in helping you create innovative solutions that bring in more traffic and conversions.
Check out a list of the most important digital marketing metrics every business should track.
4. Graphic and Web Design. Yes, a basic understanding of graphic design is necessary too. UI and UX design knowledge is also essential for any digital marketing campaign. If you want to build a successful digital marketing career, make sure you know the basics of design thinking.
5. Marketing automation tools are a popular solution for today’s businesses. If you want to save time, streamline processes, and increase productivity, understanding marketing automation will be helpful.
Soft skills are as important in digital marketing as hard skills. It’s important to not focus only on the business side of things, but also to consider what people skills might be necessary to succeed.
Here is a list of five soft skills that will help you land your dream digital marketing career.
- Understanding others and expressing your ideas will lead to better collaboration, clarity, and efficiency for you, your company, and others. This will help you avoid misunderstandings and miscommunication, which could be disastrous for your project. Trust me.
- Persuasive writing is the use of reason and rhetoric to change people’s minds, behaviors, beliefs or emotional states. Of course, you need to be persuasive in order to sell your product or service. And, everything you do is an experiment. You won’t get it right the first time, but that’s something you’ll have to accept.
- Being Analytical. If you can back up your claims and make a strong argument, you’ll be more persuasive. Understanding how numbers work and how they affect the company is vital.
- Being a good Listener. As a digital marketer, your top priority should be listening to your customers. You have to understand their perspective, concerns, and what’s stopping them from buying. Then you should take those insights to find a solution that addresses the problem.
If you’re not willing to follow your digital-marketing dreams, this is probably not the career for you. This field always changes and if you don’t enjoy learning on a daily basis, then it might be best to seek out another career.
How To Get Digital Marketing Jobs.
If you’re just starting out in digital marketing, the following steps will help you kickstart a 2023 career.
1. Get some experience
The best way to get a job is to build up your resume with projects that show you have experience and skills. If you’re new to the industry, it’s hard to find a job that requires experience so this is another reason why building up a portfolio is essential.
2. Find a good agency (or start your own)
If you want to work for an agency or start your own, it’s important to research agencies before applying for jobs at them. Some agencies are better than others and it’s important that you find one that fits your needs and expectations. You can also learn more about agencies by reading their reviews online or checking their social media profiles.
3. Start marketing yourself
Speaking of social media profiles, now’s the time to start building one! Social media profiles are one of the most important tools that any professional has at their disposal when looking for employment so don’t neglect this aspect when starting out.
What are the possibilities you can achieve with digital marketing?
Digital marketing is a popular way for companies to reach customers, but there are many options. So what are the possibilities you can achieve as a digital marketer?
You can use digital marketing to help promote your client’s or employer’s brand and attract new customers. You can use effective strategies to build awareness of your company, increase traffic to their website and increase sales.
Digital marketing helps you connect with consumers who are searching for products or services that match their needs. This is especially useful for small businesses that have limited resources for advertising in print media or television.
Where Can You Start Learning Digital Marketing…
Digital marketing is an exciting career field that offers a variety of opportunities. However, to land your dream job, you must differentiate yourself from the competition.
Viral and Signal is a digital agency that will help you get the digital skill you need to land a digital marketing job. We will walk you through how to create and share effective content, leverage social media to amplify your message, make your content discoverable in search, run paid advertising campaigns on Facebook, Instagram, and much more. Click here to find out more